Wherever you export from, Russia works the same way once you land.
Retail chains, marketplaces, margins and certificates don't change with your origin. What changes is how you get paid, what shoppers already think of your country's products, and who you compete with.
Close, big and price-sensitive
Russia works very differently from EU retail. Pick a channel, find a distributor and get the price math right before the first order.
- Marketplaces or a distributor first?
- What margin will retail chains expect?
- How do we get paid safely?
Choose who represents your brand
Find, check and manage the right partner, so you keep control of pricing and positioning.
- How do we stop our price collapsing on marketplaces?
- Is an exclusive distributor a good idea?
From B2B know-how to the retail shelf
Many exporters know the B2B route well and the Russian shelf much less. See what the shelf and the marketplace need from your brand.
- Can our price compete?
- What labelling do we need in Russian?
Standing out takes more than price
Distributors compare you with ten other brands in their price list. Build a position, not just a listing.
- How do we get a national distributor to prioritise us?
- What goes wrong with several distributors at once?
Brand owners, not just traders
If you own the brand, you need someone who protects it, not just moves boxes. Set up a direct, clean route to Russian retail.
- Trader or appointed distributor?
- How do we keep control across several importers?
Vietnam, Thailand, Indonesia, Malaysia
Food, cosmetics, home goods and components are finding their way to Russia. Find the channel that values your product.
- Is our category crowded or open?
- What do we need before a buyer takes a meeting?
Careful decisions, long partnerships
A written, detailed picture your HQ needs to approve a step, and partner checks that hold up.
- Which partner can we trust for ten years?
- How do we make the case to our HQ?
Far away, but not as far as it looks
Logistics, payment and whether your brand story works for Russian shoppers.
- Will the distance kill our margin?
- Who buys our category in Russia today?
Central Asia, the Caucasus, Africa, Europe and beyond
Wherever you ship from, the process is the same: a clear picture of the market, a decision, the right partner, and someone who looks after your interests once the contract is signed.